Privacy Practices

BEAUTIFUL LINENS LLC and Privacy Practices

This Privacy Practices was updated on January 8, 2020.

This Privacy Practices (“Policy”) applies to personal information collected, processed, or stored by Beautiful Linens LLC, and online at   Your access to and use of our website services mean you agree to the terms in this Policy document.  We encourage you to refer to this Policy periodically so that you understand our current privacy practices.  If you have any questions about this Policy, please contact our Customer Service department:

Via email at
By phone at 1-844-546-3671 (US Toll Free) or +1-610-615-0135 (Outside the US or US Local)
By mail at:
Beautiful Linens LLC
ATTN: Customer Service Dept
P.O. Box 249
Coopersburg, Pennsylvania 18036

Who We Are & What This Policy Covers?

Our mission and passion are to provide an uncompromising pursuit in offering the finest quality and most distinctive linens from global markets worldwide to enrich the surroundings of everyday life.  

We serve the home, hospitality, and apparel accessory markets worldwide by offering a wide selection of the finest quality and most beautiful table, kitchen, bath and accessory linens, home décor as well as men’s and women’s clothing accessories.

At Beautiful Linens, we strive for exceptional service to our customers.  We believe it is paramount to create an extraordinary visit and buying experience and want our customers to be absolutely satisfied with their purchase.

This Policy explains:

  1. Why We Collect & Use Information
  2. What We Collect & Share
  3. Our Use of Information Technologies
  4. Managing Your Preferences
  5. Ownership of Customer Data
  6. Safeguarding Information

This Policy applies to personal information collected, processed and stored by BEAUTIFUL LINENS LLC when you use our website at

Why We Collect & Use Information

We at Beautiful Linens understand that you entrust your data to us and we value that trust. Your privacy is critically important to us.  At Beautiful Linens:

  • We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
  • We store personal information for as long as we have a reason to keep it.
  • We aim for full transparency on how we gather, use, and share your personal information.

We retain personal data to fulfill our legal or regulatory obligations and for our business purposes.  We reserve our ability to retain and access the data for so long as required to comply with applicable laws.  We will continue to use and disclose such personal data in accordance with this Policy. We may use the information we collect for the following primary reasons:

  1. Product & Service Fulfillment
  2. Marketing, Promotions & Advertising
  3. Internal Operations
  4. Fraud Prevention and Security

Below is a summary of some of the ways we collect and use information:

  1. Product & Service Fulfillment
    • To complete, fulfill, manage, and communicate with you about transactions;
    • To establish and service your online account on our website;
    • To provide customer service and alert you to product or shipping information;
  2. Marketing, Promotions & Advertising
    • To deliver information about our blog, products, services, and promotions (email notifications);
    • To provide features on our website (e.g. product reviews);
  3. Internal Operations
    • To improve the effectiveness of our website and merchandise assortment, and customer service;
    • To conduct research and analytics related to our operations; and
    • To perform other logistics and operation activities as needed.
  4. Fraud Prevention & Security
    • To protect our assets and prevent fraudulent transactions;
    • To validate credentials and authenticate customers when logging into your online account; and
    • To protect the security and integrity of our website and our data

What We Collect & Share

We collect information from several sources, including: information provided by you, transaction information, technology-enabled services, and information we collect about you from third party sources. The following are select examples of the types of information we may collect and share:

Information You Provide

Basic Account Information: We ask for basic information from you in order to setup your account.  For example, we require individuals who sign up for an account to provide their name and email address information.  You may provide us with more information, such as customer billing and shipping address and telephone number.

Transaction and Billing Information: If you buy something from us, you will provide additional personal and payment information that is required to process the transaction and your payment, such as name, address (billing and shipping), email address, telephone number, cellular phone number or credit card number.  We do not physically store or retain your credit card information on our services.  Transaction information also includes items purchased, IP address and date and time of your transaction.

Mailing List:  If you choose to join our mailing list, we ask you for an email address.  You can also opt-in to our mailing list by checking a consent box on your order page, which then uses your email address.  We make it easy for you to unsubscribe at any time.  We send out email promotions, advertising and blog information from time-to-time to our customers who have joined our mailing list.

Contact Us Form: If sending us an email, we collect your name, email address and message.  You may also optionally provide your telephone number.  This information is solely used for the purpose of responding back to your inquiry.

Information We Collect Automatically

Technology-Enabled Collection Services

The following section describes various types of technologies we use when you interact with us online.

Cookies: On our website, we use Cookies. A Cookie is a small piece of computer code sent by a website and stored on the hard disk of your computer. At Beautiful Linens, we use session cookies. Session cookies exist only for as long as your browser remains open. We use session cookies, for example, to manage items added to your shopping bag.

Website Optimization Services: Beautiful Linens shares data with Google Analytics to understand and optimize website performance and enhance site usability for our customers. These tools run in the background of our sites analyzing site usage information and then returning reports to us through an encrypted connection. They are required to maintain data securely and confidentially and are not permitted to share data collected with parties other than Beautiful Linens.

What We Share with Others

Third Parties

We may share information with third parties who provide services to us or who work with us to offer products or services online.  For example, this can include our payment gateways, analytics (referenced above under Website Optimization Services), marketing firms, internal and third-party contracted website support and development, shipping providers and third-party embeds.

We share information with third parties who help us provide our orders and store services to you; for example —

Shipping Carriers and Shipping Integration Vendors:
We may receive your updated shipping information from a third-party carrier. Information shared with a shipping provider includes city and zip code, to calculate shipping rates. In addition, we use shipping extensions on our website to facilitate the integration of website orders and shipping – real-time shipping rates, generate shipping labels, generate returns and track shipments to our customers.


We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.

Please see the PayPal Privacy Policy for more details.

Who on Our Team Has Access?

Members of our team have access to the information you provide us.  For example, our Administrators and Management can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.

Managing Your Preferences

This section details, in one place, how you may express preferences including electing to opt-out of some data collections or uses.

Access to Account Information

If you have a registered account at, you can update your information in My Account. If you have questions about your order, you may reference your order in My Account. If you have any additional questions, please call our Customer Service department at 1-844-546-3671. If you prefer that we not share your information with third parties for marketing purposes, you can contact us:

Via email at
By phone at 1-844-546-3671 (US Toll Free) or +1-610-615-0135 (Outside the US or US Local)
By mail at:
Beautiful Linens LLC
ATTN: Customer Service Dept
P.O. Box 249
Coopersburg, Pennsylvania 18036

If you choose to write to us, please include your name, address, and phone number and state “NO THIRD-PARTY SHARING” in your request.

Ownership of Customer Data

If Beautiful Linens LLC is sold to or otherwise acquired by a third party, all Beautiful Linens data assets will become the property of the acquiring party. Such a party will be subject to any consent(s), opt-outs or other customer conditions on data.  A change in data ownership may or may not include a notice on the online site of Beautiful Linens LLC.

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Safeguarding Information

We implement a variety of advanced security measures when accessing our site and to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. has put in place various procedural, advanced technical, and administrative measures to safeguard the information we collect and use. We offer the use of a secure server. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems and are required to keep the information confidential.  SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.

As a matter of procedure, we do not disclose details regarding our security measures as this could be beneficial information to cyber criminals.

Be advised, no security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites.