Last Modified: February 19, 2020.
If you have any questions about this Policy, please contact our Customer Service department:
By phone at: 1-844-546-3671 (US Toll Free) or +1-610-615-0135 (Outside the US or US Local)
By mail at:
Beautiful Linens, LLC
ATTN: Customer Service Dept
400 E Station Ave #249
Coopersburg, Pennsylvania 18036
What This Policy Covers?
We strive to provide exceptional service to our customers. We believe it is paramount to create an extraordinary visit and buying experience and want our customers to be absolutely satisfied.
This Policy explains:
- Why We Collect & Use Information
- What We Collect & Share
- Our Use of Information Technologies
- Managing Your Preferences
- Ownership of Customer Data
- Safeguarding Information
This Policy applies to PII collected, processed and stored by us when you use our Website.
Why We Collect & Use Information
We understand that you entrust your data to us. We value that trust. Your privacy is critically important to us.
Personally Identifying Information
PII is information that can be used on its own or with other information or data to identify, contact, or locate a single person. Your submission of, and our handling of PII, is governed by this Policy and your submission of any such PII constitutes acceptance of this Policy.
- We are thoughtful about the PII we ask you to provide and that we collect about you through the operation of our services.
- We store PII for as long as we have a reason to keep it.
- We aim for full transparency on how we gather, use, and share your PII.
We retain personal data to fulfill our legal or regulatory obligations and for our business purposes. We reserve our ability to retain and access the data for so long as required to comply with applicable laws. We will continue to use and disclose such personal data in accordance with this Policy and as required by applicable laws, subpoenas, legal document requests, or court orders.
Below is a summary of the primary methods by which we collect and use information:
- Product & Service Fulfillment
- To complete, fulfill, manage, and communicate with you about transactions;
- To establish and service your online account on our website;
- To provide customer service and alert you to product or shipping information;
Promotions & Advertising
- To deliver information about our blog, products, services, and promotions (email notifications);
- To provide features on our website (e.g. product reviews);
- To improve the effectiveness of our website and merchandise assortment, and customer service;
- To conduct research and analytics related to our operations; and
- To perform other logistics and operation activities as needed.
Prevention, Security and Compliance
- To protect our assets and prevent fraudulent transactions;
- To validate credentials and authenticate customers when logging into your online account; and
- To protect the security and integrity of our website and our data
Why Do We Retain PII?
We retain PII to fulfill our legal and/or regulatory obligations and for our business purposes. We reserve our ability to retain and access the data for so long as required to comply with applicable laws. We will continue to use and disclose such PII in accordance with this Policy.
What We Collect & Share
We collect information from several sources, including: information provided by you, transaction information, technology-enabled services, and information we collect about you from third party sources. The following are select examples of the types of information we may collect and share:
Information You Provide
Basic Account Information: We collect basic information that you provide directly to us, including information that you provide in order to setup your account on our Website. For example, we require individuals who sign up for an account to provide, without limitation, their name, email address, or other information. We need this information to verify our right to permit your use of the Website, based on age and applicable law, to provide products, services, or information you request, to contact you in connection therewith, or as further described herein. You may provide us with more information, such as customer billing and shipping address and telephone number.
Transaction and Billing Information: If you buy something from us, you will provide additional PII and payment information that is required to process the transaction and your payment including, without limitation, name, address (billing and shipping), email address, telephone number, cellular phone number and/or credit card number. We do not physically store or retain your credit card information on our services. Transaction information also includes items purchased, IP address and date and time of your transaction.
Mailing List: If you choose to join our mailing list, we ask you for an email address. You can also opt-in to our mailing list by checking a consent box on your order page, which then uses your email address. We make it easy for you to unsubscribe at any time. We send out email promotions, advertising and blog information from time-to-time to our customers who have joined our mailing list.
Contact Us Form: If sending us an email, we collect your name, email address and message. You may also optionally provide your telephone number. This information is solely used for the purpose of responding to your inquiry.
Information We Collect Automatically
Technology-Enabled Collection Services
The following section describes various types of technologies we use when you interact with us online.
Website Optimization Services
We share data with Google Analytics to understand and optimize the performance of our Website and enhance site usability for our customers. These tools run in the background of our Website to analyze Website usage information and return reports to us through an encrypted connection. The data is maintained securely and confidentially and is not shared with any party other than us.
What We Share with Others
This Policy applies solely to information collected through our Website. In an attempt to provide you with increased value, we share information with trusted third parties who provide services to us or who work with us to offer products or services online. This includes, but is not limited to, our payment gateways, analytics (referenced above under Website Optimization Services), marketing firms, internal and third-party contracted website support and development and website hosting services, financial accounting and integration services, shipping providers and third-party embeds.
We share information with third parties who help us provide our orders and store services to you. We have no responsibility or liability for the activities of such third parties or your activities conducted through them.
Financial Accounting and Reporting Services
We use a financial integration service that integrates order/customer information into our financial accounting and reporting software. We use a financial accounting and reporting system that includes basic order transaction information.
Shipping Carriers and Shipping Integration Vendors
We may receive your updated shipping information from a third-party carrier. Information shared with a shipping provider includes city and zip code, to calculate shipping rates. In addition, we use shipping extensions on our website to facilitate the integration of website orders and shipping – real-time shipping rates, generate shipping labels, generate returns and track shipments to our customers.
We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.
Who on Our Team Has Access?
Members of our team have access to the information you provide us. For example, our Administrators and Management can access:
- Order information, including, but not limited to, what was purchased, when it was purchased and where it should be sent, and
- Customer information, including, but not limited to, your name, email address, and billing and shipping information.
Our team members have access to this information solely to help fulfill orders, process refunds and provide support to you.
Managing Your Preferences
You have the option to express specific preferences including electing to opt-out of certain data collections or uses.
Access to Account Information
If you have a registered account on our Website, you can update your information and reference your orders in the “My Account” section or by signing into your account at https://beautifullinens.com/my-account/.
If you have any additional questions, please call our Customer Service department at 1-844-546-3671.
If you prefer that we not share your information with third parties for marketing purposes, you can contact us:
By mail at:
Beautiful Linens, LLC
ATTN: Customer Service Dept
400 E Station Ave #249
Coopersburg, Pennsylvania 18036
If you choose to write to us, please include your name, address, and phone number and state “NO THIRD-PARTY SHARING” in your request.
By phone at: 1-844-546-3671
Ownership of Customer Data
If the Company is sold to or otherwise acquired by a third party, all Company data assets will become the property of the acquiring party. Such acquiring party will be subject to any consent(s), opt-outs or other customer conditions and/or elections regarding data. A change in data ownership may or may not include a notice on the Website.
What Rights You Have Over Your Data
If you have an account on our Website, or have left comments, you can request to receive an exported file of your PII, including any data you have provided to us. You can also request that we erase any of your PII that we have stored. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
We implement a variety of security measures to maintain the safety of your PII when you place an order or enter, submit, or access your PII.
Our Website has various procedural, technical, and administrative measures to safeguard the information we collect and use. We offer the use of a secure server. All supplied sensitive information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway provider’s database only to be accessible by those authorized with special access rights to such systems and required to keep the information confidential. SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.
As a matter of procedure, we do not disclose details regarding our security measures as this could be beneficial information to cyber criminals.
Be advised, no security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites.
Compliance with California Law
We do not knowingly sell, and are not engaged in, the business of selling your information or PII to third parties. We may share your information or PII with service providers who provide services for our, and/or your benefit, for example, we must share information or PII for the purpose of: information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer services, assessing your interest in our products and services, analyzing data and trends, and conducting customer research or satisfaction surveys. These service providers are obligated to protect your information and PII and may be located wherever the Company operates.
At times, we may provide third parties and/or service providers with certain information and PII to provide or improve our products and services, including to deliver products, or to help the Company market to consumers. When we do this, we require those third parties and/or service providers to handle it in accordance with relevant laws. Information and PII will not intentionally be shared by us with third parties and/or service providers for their marketing purposes or for a subsequent sale without our consent. However, information and PII collected by unrelated third parties and/or service providers are governed by their privacy practices and we encourage you to learn about the specifics of their privacy practices.
You have the right under California law to request your information and PII, subject to certain reasonable restrictions. The information and PII we maintain (as described herein), will be provided to you upon reasonable request within forty-five (45) days unless we inform you additional time is needed to comply with your request. You can request your information and PII for any purpose, including to request that we correct the data if it is inaccurate or delete the data if the Company is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of data for anti-fraud and security purposes as described earlier.
Privacy and Third-Party Links/Applications
This Policy applies solely to information collected through our Website. In an attempt to provide you with increased value, we may include third-party links on our Website or integrate the Website with third-party applications. These linked sites and applications have separate and independent privacy policies and we may not have any control or rights in such third-party sites and applications. We therefore have no responsibility or liability for the content and activities of these linked sites or applications, or your activities conducted through them. Nonetheless, we seek to protect the integrity of our Website and welcome any feedback about these linked sites and applications.
Our Policy Toward Children
The Website is not directed to persons under 18 years of age. In accordance with applicable laws, rules, and regulations, including, but not limited to, the Children’s Online Privacy Protection Act (U.S.), we do not knowingly collect personal information from children under 18. If a parent or guardian becomes aware that his or her child has provided us with personal information, we recommend that you contact us by email at email@example.com. If we become aware that a child under 18 has provided us with personally identifiable information, we will take steps to delete such information from our files.
General Data Protection Regulation (GDPR)
This Policy may change from time to time, such as when required by changed legal obligations, or as we deem desirable to better provide our products or services or to better reflect the known desires of our users. For your benefit, we review this Policy for accuracy no less than once every twelve (12) months. In addition, you should periodically review this Policy to determine your continued agreement to any changes hereto, which agreement is a prerequisite to your authorization to access and use the Website.